The Game-Changing Question for Raising Capital
This single mindset shift has the potential to significantly increase your earnings. I've come to understand it through my journey as a trial lawyer, but its value extends to entrepreneurs, founders, investors - anyone forecasting the future.
Often, when we talk about future outcomes, we strive to prove we are right. But in doing so, we encounter resistance. Some people won't agree just for the sake of being disagreeable. Remember, it's impossible to declare with certainty that we're right about the future. It's yet to occur.
Here's the powerful shift: Instead of trying to prove that you're right, ask, "What if I'm right?"
This question is a game-changer, and I've taught it to founders who've raised tens, even hundreds, of millions of dollars. Framing the future this way transforms it into a probability game - a round of craps, blackjack, or roulette at the Vegas casino.
Your audience only needs to consider whether there's a chance you're right. Even if it's small, they'll next consider the potential rewards. This logic is why people gamble - they play the odds, and it's precisely the strategy to use when selling a vision of the future.
If you're a CEO, a founder, an investor, when you're trying to raise funds, you want your investors to think, "What if this person is right? What if they know something I don't, and they can make it a reality?"
If the potential returns are substantial enough, they'll happily join the ride: "Take my money, roll the dice, let's venture on this together." This mindset eliminates the need to repeatedly insist, "I'm right because of this, and this, and this..." - an approach we instinctively reject, as evidenced by our reaction to some politicians.
We long to be invited on a journey, to use our imaginations, and to consider, "I think that could come true." So, shift the frame from having to prove that you're right to "What if I'm right?"
Once people start thinking this way, it becomes much easier to get them to invest in your vision. The most successful entrepreneurs, founders, CEOs, marketers, and salespeople have all leveraged this frame to make millions, tens of millions, hundreds of millions, even billions of dollars.
Now, you're in on the secret too.
A former trial lawyer and prosecutor in Dallas, TX, Robbie trains founders to become world-class storytellers and venture capital fundraisers.
In barely two years, he's helped founders raise $575,000,000 of venture capital