World-Class Venture Capital Training for Founders

$

0 MM Series C

"Working with Robbie was immensely helpful in me gaining confidence and mastery over my story, which helped us raise $70M for our series C."

Faizan Sheikh

CEO & Co-Founder

Fundraising tactics you can't find anywhere.

We’re not tech people. We’re not from Silicon Valley. We’re from the trial law world. And no one in the startup industry knows how to fundraise like us.

Our approach is built on a deep understanding of psychology, persuasion, oratory, neuroscience, rhetoric, and of course storytelling. It came from the trenches of 102 jury trials on murders and child abuse cases. It came from over 1400 days in a courtroom. It came from teaching at SMU Law School and training those students on how to win the toughest cases.

And it's clearly working given how much our clients have raised.

The coaching program that pays for itself

Many providers in fundraising solutions are cheap.

‍We’re not, because we’ve proven that everything we do for our founder clients delivers serious value and results.

If the difference between your company becoming a unicorn and fizzling into nothing is a series round, you simply can't afford not to go with the best.

Don't make the biggest founder mistakes

Series founders tend to rush through investor conversations. What does this do? Gives away frame control.

Now the conversation's power dynamics favor the investor. You lose sight of your preparation. Your unique qualities. Your special sauce.

With our coaching, you'll never lose frame control. Glide through the toughest investor conversations without losing your step.

Graph showing stages of storytelling journey for founders

Capitalize on investor psychology

We know what investors want and don’t want.

Our partners, SevenSevenSix, Antler, Mantis, The Family Offices Global, and more tell us exactly what they look for in founders and we teach you how to do it for your fundraise.

We spend all of our time on what they’re dying to know, and ignore the rest.

We had a solid vision and we had great traction but the biggest thing blocking us from closing this money was just my fundraising skill.

Robbie helped me close our $70MM round.

Series C Founder

I thought I was a good storyteller until I worked with Robbie. You’re not going to find this at an accelerator.

His methods are taken directly from the courtroom as a trial lawyer — not VC’s or accelerators. They're based in human psychology, behavioral science, oratory, and rhetoric.

No one on my cap table understands this like Robbie.

Series A Founder

The most helpful thing in getting this round closed is that now I know how growth-stage VCs work.

I know what they're looking for concretely, I know how I should appear to them, and I have a much better understanding of how to communicate the story.

Series B Founder

How we make you win

Perfecting your founder origin story

Developing your ideal fundraising strategy

Running an airtight preparation process

Mastering impromptu speaking frameworks

Showing you how to find your ideal investor type

Filtering and prioritizing investor feedback

Series founder programs

Series coaching programs

Quickest, most powerful results

Direct access to Robbie Crabtree

Support during your round

Investor meeting prep and reviews

3+ months

Live or remote

Custom pricing

Flexible schedule

See if you're a fit

Powerful results with community inclusion

Direct access to Robbie Crabtree

Support during your round

Investor meeting reviews

3+ months

Live or remote

Custom pricing

Flexible schedule

See if you're a fit

Limited spots remain in August 2023 cohort

Founder FAQs

Have questions not listed here? We'd be happy to answer them directly.

Do we make investor intros for you?

No, we do NOT make introductions. We are NOT an investor headhunter or broker.

What we will dois help you craft such a compelling narrative that investors take your meetings and show you how to develop your own network.

Do I owe the entire fee on day one?

No, we stagger our fee structure. Please contact us for more details.

How long before our round should we work together?

We recommend a minimum of 4-6 months before your round.

It is possible to work together close than that, so please get in touch.

How big are the groups?

We keep an intimate space of five founders or less per cohort.

Are the prices the same for each series round?

No, because the amount of preparation and style of tactics is different in each series round.

$575MM raised in two years.

Welcome to the world's top
venture capital training program
for founders.

$575MM raised in two years.

Welcome to the world's top
venture capital coaching program for founders.

$

0

MM Series C

"Working with Robbie was immensely helpful in me gaining confidence and mastery over my story, which helped us raise $70M for our series C."

Fundraising tactics you can't find anywhere.

Raise a larger fundraising round

Put investor psychology to work

Become your investors favorite company

Position yourself for future rounds