In Jack's words, when he started his business he had no idea what he was doing. And was terrified.

‍

Didn't know how to build a product. Didn't know how to sell a product. Didn't know how to raise money. Didn't know how to hire people.

‍

He did, however, have a hunch. That if he learned how to tell stories, all of those things would fall into line slowly but surely.

‍

But he realized that learning stories on your own is really, really difficult. He watched videos, read books. But until he had a really solid feedback loop and somebody who provided him with actionable insights, he knew that this wouldn't move as quickly as it needed it to.

‍

That's why he approached Robbie.

Robbie worked intensively with Jack on his Founder Origin Story. His journey, struggles, vision for StageGlass and intimate knowledge of the industry were baked into a captivating narrative that Jack was able to tell over, and over, and over again.

‍

Rather than focusing on just saying what the product will do, he showed Jack that what he's doing is delivering dreams. The dream of home ownership that homebuilders who use StageGlass are able to give to grateful buyers. He's selling stability and security for families, all in AI-form.

He learned how to tell stories that landed top talent (he's hired 30 people to date).

‍

He learned how to sell his journey to investors (he's raised $15 million).

‍

He learned how to take customers on a journey by describing how StageGlass transforms their businesses (one Michigan builder slashed their time on market by 70%).

Backed by Maveron, MetaProp, Tishman Speyer, Co-Founders of AirBnB and OpenDoor, with several Top 40 Builder customers, Jack's leadership of StageGlass has quickly established themselves as the new standard for selling new construction homes.